25sec. a video portrait by Angelika Middendorf

25sec. is a video portrait: art and cultural mediators give a 25 second statement outlining their professional goals. Each of their statements relate to the city in which they live and their art scene. Based on a research through the hierarchy of a scene, we invite - in collaboration with the local curator - a cross-section of participants from diverse levels of institutional and independent art contexts. The participants have the option of supporting their statement with an object that provides a link to their discourse and context. 25sec. focus' the individual portrait and the ensemble within the array of all 25sec. portraits.

The project. contains a momentum of a temporary social sculpture, where individual goals are captured in a moment in time in different places. With each new 25sec.-project, and by all involved voices and images, new perspectives open up on each cultural situation to foster insights on individual and local situations. However, the 25sec.-project is mainly a vivid community project which is not just about but also for the local scene, and to reflect the self in a context of diverse positions anew and in a larger sense.

At all 25sec. future destinations a new one will become realized and all previous presented. In long sight the 25sec. project leads to a growing network and portrait about a moment in time of individual goals, which reflect on local structures and mechanisms, but also related to a global action scope of operating systems of the arts and cultures.

Our first project 25sec.-Berlin portrays a moment in time within a European art-scene in 2003; the second 25sec.-Toronto in Canada portrays a North American art-scene in 2006; the third 25sec.-Taipei in Taiwan will portray an Asian art-scene in 2008; the fourth 25sec.-Yekaterinburg in Russia will portray an art-scene where Europe borders on Asia; ...